Electric bicycles dominate the Belgian and German market
In Belgium and Germany, electrically assisted bicycles (EAPCs) have taken center stage, surpassing sales of traditional bicycles.
This enthusiasm for EAPCs is also evident in the Netherlands, where they have been at the top of sales since 2018.
However, their popularity contrasts with the United Kingdom, where their market share represents only 9% of sales.
In 2023, Belgium observed that EAPCs accounted for 51% of sales in the cycle market, with the majority of purchases made at specialist retailers.
Of the 569,605 units sold, 290,419 were electric bicycles, with 279,186 being mechanical bicycles. Belgian consumers spent an average of more than 3,700 € for their EAPC.
Electric folding bikes, as well as electric cargo and longtail bicycles, also recorded robust growth.
The meteoric rise of EAPCs is also notable in Germany where their market share reached 53% in 2023, with 2.1 million units sold, compared to 1.9 million mechanical bicycles.
The German cycle industry, through the German Bicycle Industry Association (ZIV), highlighted the significant market share of specialist retailers, which increased to reach 77% in 2023.
Compared to 2022, the market share of EAPCs has advanced from 48%, with an average gross selling price of 2,950 €.
Contrast with the United Kingdom
Unlike these developments, in the United Kingdom, the market share of EAPCs in the total bike sales slightly increased to reach 9% in volume and 31% in value.
However, these figures remain considerably lower than the European average which stands at 27% in volume.
Despite a 7% decrease in volume sales of EAPCs in 2023, the UK market is still considered “well advanced” compared to the levels of 2019.
In the Netherlands, electric bicycles maintain their leading position, representing 56% of bicycle sales in 2023.
Comparing the sales of speed bikes between Belgium and the Netherlands, it appears that the former displays “considerably higher” figures, contributing to the higher average selling price in Belgium.
Statements from mobility associations
Filip Rylant, spokesperson for Traxio, reported a historic milestone with an EAPC market share exceeding 50% for the first time. He emphasized the increasing importance of electrification for bicycles, both in the city and in sport, as well as the popularity of the speed pedelec in Belgium. Rylant also highlighted the growing success of bike stores, particularly for EAPCs, thanks to consumers’ increasing appreciation for craftsmanship, service, and proximity.
Burkhard Stork, CEO of ZIV, expressed satisfaction with the enduring popularity of bicycles and EAPCs as means of daily mobility and leisure. He praised the pioneering role of the German bike industry in the field of EAPCs, which is globally recognized for its engineering, design, quality, sustainability, and enduring value.
