Partnership between Decathlon and Cycling UK to Promote Cycling
The world’s largest sports retailer, Decathlon, is partnering with Cycling UK in a new partnership; the goal is simple: to make cycling accessible to everyone, regardless of age, background, or ability. The hope is to inspire millions of people across the UK to discover or rediscover the love of cycling.
“Be a Cycling Hero” Contest
The two brands have created the “Be a Cycling Hero” social media contest, which will run during Bike Week in 2024, from June 10 to 16. This event is the biggest awareness moment of the year in the UK for cycling and an opportunity to celebrate this activity.
This year, Cycling UK wants to celebrate cycling as a positive force and encourage more people to cycle. Decathlon will organize the contest in tandem with Cycling UK.
How to Participate
A winner will be selected for each social channel from photos tagged with #BeACyclingHero and #BikeWeek, with prizes offered by Decathlon.
Benefits for Cycling UK Members
With a history of over 140 years promoting cycling, the Cycling UK association aims to enable millions of people to cycle. As part of this mission, Cycling UK members can now enjoy an exclusive 10% discount on a selection of cycling equipment, clothing, and accessories online at Decathlon.
Whether you need a new helmet for your daily commute, a mountain bike for weekend adventures, or a stylish road bike, explore the offered range.
Official Statements
Katie Legg, Commercial Director of Cycling UK, said: “With Decathlon UK, we are delighted to make cycling more affordable and accessible for people of all backgrounds and abilities. Bike Week is the perfect time to get motivated to cycle, whether it’s for the daily commute, shopping, taking the kids to school, competing, or exploring the countryside. We are excited to see what people will showcase.”
Chrysanthe Rukebesha, B2B Manager at Decathlon UK, added: “I am very happy to launch this partnership with Cycling UK. There is a natural synergy between Cycling UK and Decathlon UK. Together, we want to promote cycling and encourage more people to discover the wonders of this activity. This partnership will allow cyclists to access an exclusive offer through their membership with Cycling UK.”
