Yadea relaunches in Europe with Frison Scooter
A revisited strategy for better presence in France
Yadea, aiming to regain its position in the European market, has decided to collaborate with Frison Scooter for the distribution of its electric scooters in France. This partnership coincides with the launch of two new models by the Chinese giant.
The complexity of distributing Asian scooters in Europe has often been problematic, not because of product quality, but due to failing distribution networks, leading to difficulties for users in terms of parts and after-sales service. Unlike Niu and Super Soco, which favor direct distribution, Yadea continues its collaboration with national importers. Thus, Frison Scooter is taking over the distribution of Yadea products in France, supported by a renovated flagship store in Paris and another in Nice.
Two new electric scooters available for pre-order
Yadea Ezeego: a model accessible without a license
In the category of electric scooters that do not require a license, Yadea offers the Ezeego model. With a peak power of 2.4 kW, this scooter is limited to 45 km/h and has a 2.7 kWh battery offering up to 90 km of range. Before any applicable bonus, its price is €1,990.
Yadea F200 Fierider: a 125cc electric scooter
For those looking for a more powerful electric scooter, the F200 Fierider model targets the 125cc category. Equipped with an electric motor mounted on the swingarm, it can reach up to 11 kW of peak power and a top speed of 100 km/h. Its two removable batteries of 1.94 kWh each provide a total range of 140 km. The announced sale price is €4,505 before the application of bonuses.
