Swapfiets initiative for the Paris Olympics
The operator Swapfiets, famous for its mechanical and electric rental bikes, offers 100 bikes for free on the occasion of the Paris Olympics. This offer, valid from July 10 to August 15, is accessible to the first registered users with a simple code.
A sporty and free offer
Swapfiets has announced the provision of 100 bikes free for 1 month for Parisians during the 2024 Olympics. No commitment is required; you just need to register on the Swapfiets site and use the code VELO-24. The available bikes are the mechanical Original and Deluxe 7 models, recognizable by their blue front wheel.
This campaign is exclusively aimed at new users domiciled in Paris. Existing customers are not eligible for this offer.
A gesture well received by Parisians
Arnaud Pellegrin, Country Manager France of Swapfiets, explains: “Eager to welcome the Olympics to Paris, we are aware of the mobility challenges this event represents. Swapfiets was created to democratize soft mobility in the city. Offering part of our fleet during the Olympics is an obvious choice for us.” This initiative also aims to attract media attention and potentially convert users into long-term customers.
It is noteworthy that Swapfiets plays an active role in improving cyclability in Paris. The operator has a physical store at 115 Boulevard de Sébastopol, in the 2nd arrondissement, thus strengthening its proximity to users.