Probikeshop reborn with a new site and revised strategy
Barely saved, the online bike sales giant, Probikeshop, makes its grand return with a revamped website and an unprecedented strategic approach. After being placed under judicial reorganization at the end of 2023 and bought at the beginning of the following year, this colossus of online sales resumes its activity.
A new era under new management
Now led by its former founder, Olivier Rochon, the company begins this new chapter with the launch of a completely redesigned site. “Since the brand’s acquisition in January 2024, we are back, more determined than ever,” is written on the company’s new platform.
Change of course: focus on parts and accessories
No more complete bikes! With this relaunch, and despite a massive staff reduction from 80 to 22 employees, Probikeshop opts for a different strategy. The company will now focus exclusively on selling spare parts and accessories, supported by the integration of an optimized search engine on the new site.
New structure: customer accounts need to be recreated
A crucial point to note: given the new structure under which Probikeshop now operates, the company no longer has access to order history. Therefore, former customers need to recreate a new account to continue shopping.
